Win with Long-term relationship selling. Sales is no longer about convincing the customer to buy your products or services. Instead, a sales person must learn to function as an expert consultant. A salesperson needs the skills and patience to first identify what the customer really need and want, and then help him/her obtain it.

Synopsis:This course equips participants with practical skills to apply the AIDA (Attention–Interest–Desire–Action) framework in sales and pre-sales activities. Participants will learn to capture customer attention, sustain interest, create desire for the solution, and drive actionable decisions. Through real-world sales scenarios, role-plays, and case studies, participants will sharpen their persuasion techniques to close deals more effectively. […]