Mastering A I D A : The Art of Influencing and Persuading in Sales & Marketing

Synopsis:
This course equips participants with practical skills to apply the AIDA (Attention–Interest–Desire–Action) framework in sales and pre-sales activities. Participants will learn to capture customer attention, sustain interest, create desire for the solution, and drive actionable decisions. Through real-world sales scenarios, role-plays, and case studies, participants will sharpen their persuasion techniques to close deals more effectively. By the end of the session, each participant will have developed a personalized pitch using the AIDA method, ready for use in job interviews, networking events, client meetings, or business presentations.

Learning Outcomes:
By the end of this programme, participants will be able to:

  • Apply the AIDA framework to structure impactful sales presentations.
  • Use storytelling and emotional triggers to create customer desire.
  • Adapt AIDA to both in-person and digital sales environments.
  • Develop a personalised pitch for use in networking events, client meetings, or business presentations.
  • Overcome objections and guide prospects to decision-making.

Who should attend:

  • Sales & Marketing – Sales Executives, Marketing Officers, Brand Managers, Business Development Executives, Digital Marketers.
  • Automotive & Dealerships – Car Sales Consultants, Showroom Executives, Product Specialists.
  • Financial Services & Insurance – Insurance Advisors, Bank Relationship Managers, Financial Planners, Loan Officers.
  • Real Estate & Property Development – Real Estate Agents, Property Consultants, Sales Managers.
  • Telecommunications & Technology – Account Managers, Solution Sales, Customer Success Executives.
  • Government & Public Sector – Public Officers, Policy Officers, Project Coordinators, Digital Transformation Teams.
  • Healthcare & Wellness Services – Medical Representatives, Clinic Managers, Health Coaches.
  • Education & Training Providers – Teachers, Trainers, Academic Advisors, Career Counselors.
  • Retail & Customer Service – Store Associates, Customer Service Executives, Call Center Agents.
  • Entrepreneurship & Startups – Startup Founders, SME Owners, Freelancers, Consultants.
  • Defense & Armed Forces (Transition Programs) – Veterans, Ex-Service Personnel, Career Transition Officers.
  • Maritime & Offshore Industries – Marine Consultants, Safety Officers, Operations Managers.
  • Local Authorities & Municipal Councils – Municipal Officers, Urban Planners, IT Implementation Teams.
  • Recruitment & Human Resources – HR Executives, Recruiters, Employer Branding Specialists.
  • Non-Profit & Social Impact Organizations – Program Managers, Fundraisers, Community Engagement Officers.


Request for the Course Outline.

Course Code: MAA-AIDA-01