Communicating with Impact Using the AIDA Model

Synopsis:
This course uses the AIDA (Attention–Interest–Desire–Action) model as a personal development tool to enhance communication, deliver presentations, and to influence. Participants will learn to structure messages that engage audiences, maintain interest, and inspire action — whether in meetings, public speaking, or team collaboration. Activities include interactive role-plays, message crafting, and feedback sessions to improve personal effectiveness.

Learning Outcomes:
By the end of this programme, participants will be able to:

  • Structure communication using the AIDA model for maximum engagement.
  • Apply AIDA in workplace situations, from meetings to stakeholder updates.
  • Enhance personal influence through persuasive storytelling.
  • Increase confidence in delivering impactful messages.

Who should attend:

  • Sales & Marketing – Sales Executives, Marketing Officers, Brand Managers, Business Development Executives, Digital Marketers.
  • Automotive & Dealerships – Car Sales Consultants, Showroom Executives, Product Specialists.
  • Financial Services & Insurance – Insurance Advisors, Bank Relationship Managers, Financial Planners, Loan Officers.
  • Real Estate & Property Development – Real Estate Agents, Property Consultants, Sales Managers.
  • Telecommunications & Technology – Account Managers, Solution Sales, Customer Success Executives.
  • Government & Public Sector – Public Officers, Policy Officers, Project Coordinators, Digital Transformation Teams.
  • Healthcare & Wellness Services – Medical Representatives, Clinic Managers, Health Coaches.
  • Education & Training Providers – Teachers, Trainers, Academic Advisors, Career Counselors.
  • Retail & Customer Service – Store Associates, Customer Service Executives, Call Center Agents.
  • Entrepreneurship & Startups – Startup Founders, SME Owners, Freelancers, Consultants.
  • Defense & Armed Forces (Transition Programs) – Veterans, Ex-Service Personnel, Career Transition Officers.
  • Maritime & Offshore Industries – Marine Consultants, Safety Officers, Operations Managers.
  • Local Authorities & Municipal Councils – Municipal Officers, Urban Planners, IT Implementation Teams.
  • Recruitment & Human Resources – HR Executives, Recruiters, Employer Branding Specialists.
  • Non-Profit & Social Impact Organizations – Program Managers, Fundraisers, Community Engagement Officers.


Request for the Course Outline.

Course Code: MAA-AIDA-02