What’s the difference between being a preferred vendor and a trusted advisor?
Someone asked me this question not too long ago so I thought I would write a little about this.
Your customer needs a Trusted Advisor.
Persuasion
Top communication tip for technical professionals
Are you a tech professional who has to explain your knowledge and recommendations to others? Perhaps, in a technical report, in a document, or a presentation in support of a business proposal, a project go-ahead, or to request for funding? Being able to communicate all these effectively affects your ability to get your ideas accepted, approved and implemented. Continue reading
Using persuasive power to win more customers (part 2)
In Part 1, we introduced Dr Robert Cialdini’s 6 universal principles that a skilled persuader needs to know:
- Reciprocity
- Scarcity
- Authority
- Consensus
- Commitment & Consistency
- Liking
I explained the first three in Part 1. Let’s see how the last three are used by marketers and businesses. Continue reading
Using persuasive power to win more customers (part 1)
Every sales professional or business owner wants to win more customers – and not only for a one-time sale. It is important for us to know the major influences when people make buying decisions. In order to increase sales, we need to leverage these influencing factors for our businesses. Continue reading
