Our first e-learning course

12 July 202312 July 2023Gina Phan Leave a comment

We are happy to announce that our collaboration with Fin2U Academy has resulted in our first e-learning course, Persuasive Power with Business Storytelling, led by our principal trainer and founder, Gina Pha n.

In this self-paced course, learners will find 9 chapters (108 minutes) of how storytelling can enhance your communication and compel people to action.

This course is now available for RM99. Registration to the Fin2U platform is free.

Check out the course now.

#elearning #onlinetraining #microcourse #selfpaced #learning

Your customer needs a Trusted Advisor.

9 December 20207 April 2021Gina Phan Leave a comment

What’s the difference between being a preferred vendor and a trusted advisor?

Someone asked me this question not too long ago so I thought I would write a little about this.

Continue reading →

Top communication tip for technical professionals

4 September 201723 July 2018Zinfinity 12 Comments

Are you a tech professional who has to explain your knowledge and recommendations to others? Perhaps, in a technical report, in a document, or a presentation in support of a business proposal, a project go-ahead, or to request for funding? Being able to communicate all these effectively affects your ability to get your ideas accepted, approved and implemented. Continue reading →

Using persuasive power to win more customers (part 2)

23 April 20174 October 2018Zinfinity Leave a comment

In Part 1, we introduced Dr Robert Cialdini’s 6 universal principles that a skilled persuader needs to know:

Reciprocity
Scarcity
Authority
Consensus
Commitment & Consistency
Liking

I explained the first three in Part 1. Let’s see how the last three are used by marketers and businesses. Continue reading →

Using persuasive power to win more customers (part 1)

31 March 20174 October 2018Zinfinity 9 Comments

Every sales professional or business owner wants to win more customers – and not only for a one-time sale. It is important for us to know the major influences when people make buying decisions. In order to increase sales, we need to leverage these influencing factors for our businesses. Continue reading →

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