[3 June 2021] Day 3 of fmco* in Malaysia
Zoom fatigue. Screen fatigue.
Many people have gone online for more than a year now since the pandemic start early last year. For many of us, we are doing almost everything staring at the screen — emails, texting, as well as reading for work and for pleasure.
I used to watch TV (remember that box?) or videos on the computer as a break. But recently, I found that I have very little patience to watch even a 2-minute video. I keep forwarding the video to see if there’s really anything that will interest me. Does this happen to you?
In Part 1, we introduced Dr Robert Cialdini’s 6 universal principles that a skilled persuader needs to know:
- Commitment & Consistency
I explained the first three in Part 1. Let’s see how the last three are used by marketers and businesses. Continue reading
Every sales professional or business owner wants to win more customers – and not only for a one-time sale. It is important for us to know the major influences when people make buying decisions. In order to increase sales, we need to leverage these influencing factors for our businesses. Continue reading